One of the worst things a webmaster can encounter is the dreaded Google penalty.? If you fail to get rid of it or even ignore it, your search engine ranking is going to suffer because of it.? With that being said, it’s so important that you set your emotions aside and take action if you want to see your situation improve, and while it may be tempting to start a new website, you have to understand that this is going to be a lot more work than getting rid of the penalty itself.
To help you get out of the penalty box and on Google’s good side again, here’s what you can do to get rid of any penalty you may encounter:
#1 Anchor Text
The first thing that you’re going to want to look at is your anchor text diversity.? If most of your anchor text is the same, Google is going to raise a red flag, and this could be the reason you’re penalized.? You have to understand that a natural backlink profile will have a very diverse anchor text distribution.
To find out what your anchor text profile looks like, consider using free tools like Majestic SEO.? If you have one anchor text that is more than 10 percent of your profile, you’re going to want to change this by either removing the link completely or varying the anchor text if possible.? As long as that link isn’t spammy, you should try your best to keep it.
When you build links in the future, try to vary your anchor text by using the following:
. title of your website
. random keywords
. three to five words that relate to your keyword
Again, as long as you don’t go over 10 percent, you should be safe.
#2 Bad Links
While it’s tempting to build quick links, this can actually hurt you in the end.? Today, building backlinks isn’t about the quantity; it’s about the quality.? If you have hundreds of bad links pointing to your website, you’re going to want to start removing these links as soon as possible.
Bad links will include:
. Link farms
. Websites that have duplicate or thin content
. Websites that are in bad niches, such as gambling or drugs
. Websites that don’t show up in a Google search
. Article directories
. Blog comments on low-quality pages
Deleting the Links – Take the Right Steps
Most Google penalties often come from bad links pointing to a website, and if you’re a victim of this penalty, you have to understand that it can take a long time before you can resolve the issue.
When you start removing these bad backlinks, the first thing that you’re going to want to do is create a spreadsheet.? The reason you’re going to want to do this is because it will give Google evidence that you’re actually trying to remove the links when you submit a reconsideration request in the future.?
This spreadsheet should note the website, the anchor text you’re trying to remove, the person contacted and when you tried to contact them.? The more information you have in this spreadsheet, the better it will be for your case.? As a general rule of thumb, try to use GDocs so that you can share it with Google.
As you contact webmasters, be sure to fill out each row with the appropriate information.? If the webmaster doesn’t respond after two to three requests within 45 days, then you will want to use the “disvow” tool to discredit the link.? Again, as long as you keep a record, this is going to show Google that you’re serious about getting rid of these links.
#3 Fast Link Building
Whether your website is 30 days old or it has been around for 10 years, you will always want to avoid building links too fast.? A natural profile will have links that have been built consistently over time, and while it may be tempting to go out there and manually build 100 links in one day, this is a huge no-no.
If you feel you’re a victim of building links too fast, then you’re going to want to apply the same strategy as mentioned in the tip above.
#4 Duplicate or Thin Content
As Google updates its search engine, websites that produce duplicate or thin content are going to be penalized.
If you have pages that have no content or words that have been copied from another source, you’re going to want to either delete it or “nofollow” the page so Google can ignore it.? Like building links, the number of pages on your website won’t necessarily equal more traffic. ??Each time you build a page, always keep quality in mind.
If you feel your website is too thin or is filled with duplicate content, you’re going to want to take your time and check every page on your website to make sure it’s unique, informative and can’t be found anywhere else.
When trying to get out of the penalty box, don’t take the easy route by making a few changes and submitting a reconsideration request.? If you take the time to apply the strategies mentioned above, there will be a great chance your penalty will be revoked.