So you are searching the internet trying to figure out an easy method to rank your Youtube videos. What you are looking for is Video SEO. And maybe it’s because you want to be Youtube star? Or maybe you are trying to generate a few leads for your local business that you are just starting up? Or maybe you just want to simply make money online with Youtube? – Well, here you can find an a method that actually works to rank the Youtube videos you have created, on SERPs which has never been published anywhere on the internet.
You might think that it’s too late to make money with online videos, but Youtube is actually still a major goldmine for online marketers, and you can promote almost anything on a Youtube channel that is free to create. I personally love to use Youtube to get quick backlinks for my personal websites. Some types of backlinks that you can create can be for, Pay Per Download method, Affiliates and etc. It took me about 3 months to figure out what were the absolute best methods to rank the Youtube videos on SERPs, and I finally succeeded after testing out what works and what does not work. I have ranked lots of Youtube videos for myself and later on I have provided video SEO services for 100s of happy clients.
Here is the results of one particular video I ranked for my offline business and guess what? I am getting leads from this one video on a daily basis.
How to Create Youtube Videos?
There are 100s of ways to create videos for youtube, or you could even outsource the work for your Youtube Videos. You can use some free online tools to create videos, paid software, and/or you can outsource the videos at a very affordable rate.
Animoto.com: Animoto – Make & Share Beautiful Videos Online (Recommended) Stupeflix.com: Stupeflix – Make video slideshows with photos, music Wideo.co: Wideo – Make animated online videos free
If you looking to make high quality videos, and want to get into a bit of cinematography, I would suggest adobe, or final cut. Both are very expensive, but well worth the money, when you consider some of the things that you can create with it. Usually the two programs as far as quality go are neck and neck, but right now I would say adobe is a little better. With the next update final cut could be better, so it just depends on what you want to use, and what you feel comfortable with.
If you are looking to outsource the video you can try out fiverr gigs too – I always use fiverr gigs for video testimonials. There are a variety of models (Every kind of).
On Page SEO for Youtube Video
Keyword Research: Do some keyword research for your video and try to focus only 3 to 5 keywords (1 main keyword and others should be long tails)
Video Length: You need to create video minimum 2:00 mintues of length if you are focusing on some low competitive keywords. If you are planning to make 3-4 figures income from the single video than you should go for the 5:00 minutes. Basically the longer the more authority your video will essentially have.
Video File Name: Yet another secret! Use your keyword with your video file name. Most people miss this step, but remember everything counts.
Title: Set the title of the video only include the keyword you can use 3 keywords on a single video (Don’t spam).
Description: Description plays very important role to rank the video. Donot write 3-4 lines in the description write 700+ words unique article with keyword density of 5% YES! We are going to spam and rank the video.
Tags: Enter your keywords into the tags.
Quality: Quality of the video should be minimum 720p HD.
Category: Select relevant category.
Channel: Youtube user and channel should have the keyword in it.
Off Page SEO for Youtube Video
Most important part and my favorite part to ranking the videos. But before you start building links you need to boost up the video.
Views: Without views you cannot rank the videos on serps and also on youtube. If you are getting normal or mobiles views so they cannot work (old method) you need high retention time watched views. If you want to focus on USA than go for the geo targeted videos. You can find views seller anywhere in the internet but fiverr is my favorite source to outsource the these stuff for cheap. You can get up to 50k geo targeted high retention time watched views.
Likes: I personally go for 500 likes you can use anywhere between 100 to 500 likes, mainly pay attention to what your competitors have.
Subscribers: 100 subscribers are enough for the channel.
Favorites: 100 Favorites are enough.
Comments: Always stick with the custom comments don’t use only generic comments (They helps a lot for conversions) 35 comments are enough.
If you can’t afford fiverr than you can use Vagex and u2bviews to get views, likes, subscribers, favorites and comments.
Link Building Strategy for Video SEO (SPAM SPAM and SPAM – Yes do spam as much as you can)
Scrapebox: For tons of High PR Auto Approve Do-follow Blog Comments (10k to 50k comments).
Bookmarking Demon: The best software for social bookmarking (1k to 10k social bookmarks).
XRUMER: Use Xrumer and build forum profiles (10k to 50k forum profiles)
If you don’t have these tools than go donot waste your money! Go and get GSA Ranker — GSA Search Engine Ranker (The most powerful SEO Software i have ever used). Set campaign for your video and leave it for 7 days.
Social Signals: Don’t forget to add Facebook likes/shares, Reddit votes, Google+, Tweets and Retweets, Stumbleupon, Digg and etc. Find list by yourself (Google is your best friend).
High PR Links: If you are in hurry and don’t have anytime you want to make money really fast than go for the High PR links, No i am not talking about the High PR blog comments. I am talking about the Sape (Russian Links) 50-100 Links are enough you can remove them after 10 days if you want. 100 Russian Links will costs your around $100 per month.
Embed Video on Web 2.0: Embed your video within the article by using old embed code of the video and create minimum 20 web.20 add any kind of article (original, spun, crap anything will work) and embed your video into them and start blasting for atleast 7 days. You can find all the above stuff on fiverr. The more you build links – More you get rank.
One
of the worst things a webmaster can encounter is the dreaded Google penalty.?
If you fail to get rid of it or even ignore it, your search engine ranking is
going to suffer because of it.? With that being said, it’s so important that
you set your emotions aside and take action if you want to see your situation
improve, and while it may be tempting to start a new website, you have to
understand that this is going to be a lot more work than getting rid of the
penalty itself.
To
help you get out of the penalty box and on Google’s good side again, here’s
what you can do to get rid of any penalty you may encounter:
#1 Anchor Text
The
first thing that you’re going to want to look at is your anchor text
diversity.? If most of your anchor text is the same, Google is going to raise a
red flag, and this could be the reason you’re penalized.? You have to
understand that a natural backlink profile will have a very diverse anchor text
distribution.
To
find out what your anchor text profile looks like, consider using free tools
like Majestic SEO.? If you have one anchor text that is more than 10 percent of
your profile, you’re going to want to change this by either removing the link
completely or varying the anchor text if possible.? As long as that link isn’t
spammy, you should try your best to keep it.
When
you build links in the future, try to vary your anchor text by using the
following:
. yourdomain.com
. yourdomain
. title
of your website
. random
keywords
. three
to five words that relate to your keyword
Again,
as long as you don’t go over 10 percent, you should be safe.
#2 Bad Links
While
it’s tempting to build quick links, this can actually hurt you in the end.?
Today, building backlinks isn’t about the quantity; it’s about the quality.? If
you have hundreds of bad links pointing to your website, you’re going to want
to start removing these links as soon as possible.
Bad
links will include:
. Link
farms
. Websites
that have duplicate or thin content
. Websites
that are in bad niches, such as gambling or drugs
. Websites
that don’t show up in a Google search
. Directories
. Article
directories
. Blog
comments on low-quality pages
Deleting the Links – Take the Right Steps
Most
Google penalties often come from bad links pointing to a website, and if you’re
a victim of this penalty, you have to understand that it can take a long time
before you can resolve the issue.
When
you start removing these bad backlinks, the first thing that you’re going to
want to do is create a spreadsheet.? The reason you’re going to want to do this
is because it will give Google evidence that you’re actually trying to remove
the links when you submit a reconsideration request in the future.?
This
spreadsheet should note the website, the anchor text you’re trying to remove,
the person contacted and when you tried to contact them.? The more information
you have in this spreadsheet, the better it will be for your case.? As a
general rule of thumb, try to use GDocs so that you can share it with Google.
As
you contact webmasters, be sure to fill out each row with the appropriate
information.? If the webmaster doesn’t respond after two to three requests
within 45 days, then you will want to use the “disvow” tool to
discredit the link.? Again, as long as you keep a record, this is going to show
Google that you’re serious about getting rid of these links.
#3 Fast Link Building
Whether
your website is 30 days old or it has been around for 10 years, you will always
want to avoid building links too fast.? A natural profile will have links that
have been built consistently over time, and while it may be tempting to go out
there and manually build 100 links in one day, this is a huge no-no.
If
you feel you’re a victim of building links too fast, then you’re going to want
to apply the same strategy as mentioned in the tip above.
#4 Duplicate or Thin Content
As
Google updates its search engine, websites that produce duplicate or thin
content are going to be penalized.
If
you have pages that have no content or words that have been copied from another
source, you’re going to want to either delete it or “nofollow” the
page so Google can ignore it.? Like building links, the number of pages on your
website won’t necessarily equal more traffic. ??Each time you build a page,
always keep quality in mind.
If
you feel your website is too thin or is filled with duplicate content, you’re
going to want to take your time and check every page on your website to make
sure it’s unique, informative and can’t be found anywhere else.
When
trying to get out of the penalty box, don’t take the easy route by making a few
changes and submitting a reconsideration request.? If you take the time to
apply the strategies mentioned above, there will be a great chance your penalty
will be revoked.
Over
the past 10 years, SEO has changed drastically.? It wasn’t too long ago where
you could comment on blogs, blast 1,000 links on some lousy blog network and
watch your website shoot to the top for a competitive keyword.?
However,
things have changed — a lot.
Building
your brand and rankings today will require a lot more work, and it won’t come
easy.? One particular method that has worked for ages is guest posting.? Guest
posting is an amazing way to build your brand, bring in traffic and yes,
increase your search engine ranking.? As long as it’s done right, you can see a
lot of benefits for the time you invest.
If
you’re unfamiliar with guest posting, it’s the process of reaching out to other
bloggers and offering them unique content.? In exchange for the content, they
will allow you to place your website link in your short bio at the end of the
piece.
To
get you the best guest posting opportunities possible, here’s how you can make
the most out of your ventures:
What are your goals?
Before
you even begin guest posting, you’re going to first want to decide why you want
to guest post.
. Do
you want to build your brand??
. Are
you looking for traffic?
. Do
you want to increase your ranks?
If
you’re looking for traffic, then it’s ideal to find websites that have a larger
readership.? This can usually be done by checking their social media accounts,
Compete.com traffic estimates and the comments left on the blog.? If the
website continually updates their content and hundreds of people comment on their
posts, then there’s a good chance they have a good following and a good amount
of traffic.?These are the websites
you will want to target if you’re looking to build your brand and get traffic.
However,
if you’re interested in building your search engine rank, you don’t necessarily
have to think about traffic, but instead, think about the domain authority.? In
the world of SEO, backlinks are still a great way to show search engines that
you matter.? If you’re getting links from worthless WordPress and BlogSpot
blogs, the search engines aren’t going to take you seriously.? Instead, what
you’re going to want to look out for is their domain authority and who links to
them.? You can get this information for free via the OpenSiteExplorer.org
tool.? The more powerful the domain is, the more powerful that link can be.?
Just remember that when you’re looking to link out in your byline, try to
switch up the anchor text.
Finding the Opportunities
Here
comes the fun part — finding blogs who want your content.? Before you shoot
off that email, you’re going to want to have a few goals in mind.
. For
starters, always focus on your niche.? Don’t blog on a cat blog if your website
is about health.
. Always
make sure that the audience will be interested.
. Are
there people who will see your post?? It’s kind of silly to write for a blog
that has no readers and no authority.? Why waste your time?
. What
kind of opportunities will present themselves after writing this?
As
long as you’re targeting the right websites, you’re going to be able to draw in
targeted traffic and make the search engine gods happy.
Google and Bing
These
search engines are amazing ways to find guest posting opportunities.? As long
as you use the right search parameters, your list of contacts could be
endless.? To find websites that are searching for current guest bloggers, here
are some searches you can use:
. “submit
a guest post” + your keyword
. “guest
post” + your keyword
. “write
for us” ?+ your keyword
. “writing
guidelines” ?+ your keyword
. “contribute”
+ your keyword
Simply
swap “your keyword” with your the niche you’re looking for.? Be sure
to play around with these keywords to get a lot of different results.
Twitter
Using
the same strategies mentioned above, Twitter is a great way to find guest
posting opportunities in real-time.? With their search function, use similar
search queries to see which bloggers are accepting posts now.
Bylines
Just
about every website and blog on the internet accept guest contributors.? If you
ever come across a blog that accepts guest posts, see who wrote it in the
past.? For example, let’s say it said, “Bill Jones writes for ABC
Company.”? You could copy that byline and search for it on Google.? If
this person used a similar byline and wrote a lot of guest posts, you could see
a list of websites that they have wrote for.
Communities
If
you want to find website owners who are looking for guest posters, consider
joining BloggerLinkup or MyBlogGuest.? These two free communities allow you to
create free accounts and get massive lists of what owners are looking for in
terms of content.? Simply email them with a pitch and wait for them to respond.
If you do join these communities, just keep in mind that it can be competitive
with other bloggers, so make sure that you offer some of the best content
possible.
Pitching your Guest Post Topic
Now
that you know how to find guest posts, here comes the hard part — writing up a
topic idea.? When writing to a blog owner, you don’t want to just send out some
boring topic that doesn’t fit their theme.? If it’s a fitness blog, they
probably already have a topic on how to lose weight.
To
help you develop the best guest posting idea possible, here are some pointers
to keep in mind:
. Know
the blog’s audience.? Who are you writing for?
. What
kind of content is it?? Funny?? Professional?
. What
kind of guest posts did they accept in the past?
. What
type of post gets the most comments?
. Who
were the old guest posters?
To
find topic ideas, check out social media websites, search popular newspapers
and just be creative with it.? Unique topics are going to work great.
Sending the Email
The
last part of guest posting is sending out an email and waiting.? However, even
if you have the best topic ever, you can still screw things up if the email
isn’t sent the right way.
These
are absolute musts when
sending an email:
. Always
read their guidelines and follow their rules
. Make
sure you’re personal with the mail.? Find out who the owner is and greet them
by name
. Tell
them who you are
. Why
should they accept your guest post?
. Compliment
them
. Give
them at least two to three topics
. Make
it sweet
If
you follow this guide, there’s no reason you can’t land some amazing guest
posts.? As long as you’re linking back to a website that is reputable, you
shouldn’t have a problem getting some successful responses.? Remember, you can
have the best website in the world and still not receive answers from
everyone.? Plan on getting a response from every 20 emails you send out.
Over
the past few years, Google has really been cracking down on their updates.?
From the initial “Panda” to the “Penguin,” there have been
hundreds of thousands of websites that have been affected by these updates.
Unfortunately,
If your website has been hit by one of these updates, there’s probably a good
chance that you violate Google’s quality guidelines.? To help you get out of
Google’s dog house, here are some things that you can do to fix your website if
you violate their guidelines —
How do I know if my website violated their
guidelines?
If
you have a Google Webmaster Tools account associated with the website in
question, you can simply log into your account and look for any webmaster
guidelines messages.? 99 percent of the time, Google will leave a message if
they suspect you have been violating their policies.? Most of the time, these
messages will be on the backlinks that are pointing to your website.
What are bad backlinks?
As
mentioned, most websites that are penalized often have really bad, unnatural
backlinks pointing their website that are spammy in the eyes of Google.? Even
if you don’t have control of these backlinks, Google can still implement a
penalty.? However, it doesn’t mean that your website is toast.
To
help you understand what Google views as a bad backlink, here are some things
you need to look out for:
. Buying
or selling links that will pass PageRank
. Excessive
link exchanges to other websites
. Large
scale guest posting or article marketing on low-quality websites
. Excessive
keyword-rich anchor text
. Using
automated programs
How can I find these bad backlinks?
First
of all, you need to honestly analyze your website to make sure that the penalty
isn’t coming from somethingyou
control.? Here are some things to look out for —
. Are
you linking out to any websites with a keyword-rich anchor text?? Were you paid
for it?
. Do
you exchange links for the sole purpose of trying to rank?
. Do
you accept low-quality articles for a payment?
If
you honestly have a white hat website and are certain that the culprit is
coming from the backlinks, let’s explore how we can find them.
. Go
to Google Webmaster Tools, click “Search Traffic” and then
“Links to Your Site”
. Click
on the first table that shows the number of backlinks
. Click
“more”
. Click
“Download more sample links”
When
you follow these steps, it’s going to download it as a spreadsheet file.
Analyzing Your Backlinks
Now
that you have your spreadsheet file, it’s time to open up the file in Google
Docs or Excel to start assessing your problem.
Start Deleting
The
first thing that you’re going to want to do is go through every link and get
rid of anyspammy links that
you can control.? This is going to include forum signatures, article marketing
and or any ads.? Basically, it’s up to you to use your judgment.? If you think
it’s spammy, it’s best to get rid of the link.
Contact the Owners
Next,
if you can’t manually delete the link, it’s time to contact the owner of the
website.? While Google does have a disavow tool, it’s best to get the backlink
completely removed.? To do this, find the webmaster’s information and send them
a simple email.? Let them know that your website was penalized and if they can
simply remove your link.? Keep in mind that some people are going to reply and
ask for money.? If they do, don’t pay — it isn’t going to be worth it.
After
a week or so, be sure to follow up one more time.? If you don’t hear from the
owner within two to three weeks, add that link to your “disavow”
list.
Use the Disavow Tool
Once
you have deleted your manual links and contacted the website owners, it’s time
to add any link to Google’s Disavow Tool.? To access this tool, you will want
to do the following:
. Log
into Webmaster Tools
. Click
the website you want to work with
. Click
disavow links
. Upload
a spreadsheet file of all the links you want to disavow
By
doing this, you’re going to tell Google that you don’t want these backlinks to
count as “votes” toward your website.
After
you attempt these options, you should be able to send a “reconsideration
request” to Google.? However, only do this if you have a manual penalty
applied to your website.? Again, you can find out if you have one by visiting
your “Manual Action Viewer” in your account.? If your backlinks have
been cleaned and Google approves of it, the penalty will be lifted.? However,
if they come back and say you still have a penalty applied, you will want to
dig deeper into your backlink situation and repeat the steps mentioned above.
As
you can see, getting rid of a penalty is going to take a lot of work.? However,
if you work hard at it and play by the rules, you should have nothing to worry
about.? As long as you don’t try to trick Google and focus on developing unique
and compelling content, you shouldn’t have to worry about that dreaded penalty
hitting your website.
If you depend on link building to help your website compete
on the search engines, you could be worried about the constant stream of
articles in the SEO press that write off one link building technique after the
other. Each time Google rolls out an algorithm update, you are supposed to give
up blog comments, forum posting and other practical link building methods. With
at least 10 accessible link building methods reported as out of Google’s
approved list of link building methods, there is practically nothing left. Is
it really true, though, that these well-loved methods are no longer white hat?
Blog comments and posts on forums
If you have a blog, you probably have trouble with
commenters coming in all the time with spammy comments and links attached. It’s
much the same with forum postings. When cheap software like XRumer that
automatically register on forums and send out forum postings by the thousand first
became available, Google quickly marked this link building method as black hat
and stopped paying such links any attention.
How is it, then, that SEO practitioners still use blog
comments and forum posts to build links that successfully raise website
profiles on Google?
There’s black hat comment/forum post marketing and then there’s the
white hat stuff
Both automated comments and low quality handwritten comments
add no value to the places they appear in. Links attached to such content have
no value.
At high-quality forums and blogs, often, the readers and
many of those writing comments are industry influencers. They have large
followings on Facebook and Twitter. When a comment writer repeatedly appear in
front of them and says something of value, he will soon become a known figure
on the forum. This kind of activity can help form professional relationships.
If you earn enough trust over time, you could easily earn yourself a link on
the website of one of these trusted industry authorities. This kind of
commenting can lead to great things.
In other words, while comment/forum posts may not be great
places to leave links around in, they are one of the best ways you can start
relationships in that will bring you links one day.
If using forum posts and comments sections to build relationships and links
makes sense to you, here are the rules
Use the same profile information everywhere: Many link
builders use little standardization when they go around the Internet. They
use different names, avatars and profile information on Facebook, Twitter,
LinkedIn, Disqus, Foursquare and every blog and forum. If you leave
comments under different names all over the Internet, the people you wish
would notice you will never know that it’s all the same person. To build a
reputation, you need to be recognized each time you leave comments. You
need to use profile standardization to ensure recognition.
If possible, use a photo: While using the same avatar across
all your online accounts is a good thing, it isn’t as good as using your photo
everywhere. A high-quality photograph can convey so much more than an
avatar – personality, character, friendliness and integrity, for instance.
Only a professionally shot photograph can make all these qualities come
through in a tiny postage stamp-sized image, though.
Be honest, serious and creative in your comments: If you go into
your commenting thinking that you’re there to market your website, you’ll
end up losing any interest in being original. You want to sit and
contemplate the blog post that you’ve read, form an honest opinion and
then write it out. Honest opinions have a kind of power that made-up
comments lack. Sometimes, if your opinion strikes a chord, the blog post writer
himself will respond. He’ll bring up your comment, add a link to your
website to mention where the comment came from and say something about it.
Write a relevant post, yourself: One of the best ways to get a
blog to put in a link to your website would be to write a good post in
your website on the subject that the other blog deals in. This way, you
can go to one of their posts and talk about this relevant post that you’ve
written. If you put in a live link to it, though, people will right away
suspect that you are a spammy link builder. Instead, you could put in a
non-live link (without the http).
You can add a note to the moderator that it’s up to them to turn it live.
Your excellent manners will earn you points.
Finally, you need to make sure that you target the right
websites, forums and blogs and make sure that you don’t call yourself a
marketer or SEO person anywhere. Those names are right away bound to identify
you as someone who’s just in it for the money.
Two
of the most popular and successful online marketing strategies are Pay Per
Click and Search Engine Optimization. Although both use keywords to direct
traffic to a specific website, they are very different marketing strategies.
They do not use keywords in the same way. If you are looking for new marketing
techniques for your business, then you need to familiarize yourself with both
strategies.
What’s the Difference?
A
PPC marketing campaign is essentially a method of buying viewers for your
company’s website. It involves bidding on placing ads in the search results for
specific keyword combinations. An SEO marketing campaign is a particular method
of designing your company’s website so that it appears high in the search
results for a given set of keywords. SEO is focused on your company’s website.
PPC is focused upon what Internet users see when conducting searches.
Although
there are a lot of factors involved, PPC is usually a little more profitable in
the short term. SEO is more profitable in the long term. SEO is also cheaper,
and Internet users tend to trust companies that use SEO instead of PPC a little
more. On the other hand, SEO is vulnerable to changes in search engine
algorithms and PPC is not.
SEO
campaigns are a little easier to run, in that they are very fault tolerant. In
other words, if you make some mistakes with the keywords you choose you can
still get good results. This is especially true ever since Google’s Hummingbird
update. Even if you make major mistakes in keyword selection, you can easily
tweak your company site and try again. PPC campaigns are not very fault
tolerant. Every keyword mistake costs money, sometimes a lot of money. PPC
campaigns require a lot of research work up front.
If
you do not have a lot of experience with Internet marketing campaigns, start
with SEO. It requires less understanding than PPC and risks less money. If your
company needs to increase sales quickly, then PPC is the better choice as long
as you can do it well. Using both strategies together, if possible, is best.
SEO Tips
The
first step in an SEO campaign is to research the keyword landscape for your
company’s products or services. Every topic has its own keyword landscape,
which is a list of the keywords that people use most often when searching for
information on a particular topic. These keywords will either relate to the
topic as a whole or to some particular aspect of it. After determining the
keyword landscape you need to analyze each keyword carefully. What does it say
about the intent of people who are conducting the search? Does it indicate that
they are likely looking for other things that your company offers too? Does it
mean that they might theoretically be interested, but probably really want
something else? Once you have conducted this analysis you can write out a final
list of keywords that are specifically optimized for your SEO campaign.
For
an SEO campaign, you need to consider keyword depth for each page on your
company’s website. “Keyword depth” is an industry term that refers to
how specific or general the keyword is. The most general keywords belong on
your company’s home page. Conversely, the most specific keywords belong on the
lowest level pages, the pages that feature specific products or services. Do
not be tempted to use all the keywords that you can think of in the hope that
some of them will be effective. Not only does this strategy not work, but it
will send your company’s page plummeting to the very bottom of the search
results. Most major search engines do not like that trick. Instead, your total
keywords should never exceed 5% of the total word count on any given page. It
is probably better to stick to 3% as a rule. If the word count on a page is
under 100, do not use more than one keyword.
The
keywords that you select should be relevant to the rest of the content on the
page. Once the keywords are written into the page text, that text should read
smoothly and naturally. It should seem like someone wrote it without a thought
for marketing. Today’s search engines can tell the difference and will penalize
clunky, unnatural language and keywords that are shoehorned into irrelevant
text.
PPC Tips
Because
the success of a PPC campaign depends on proper keyword selection, it is
necessary to make the effort to choose exactly the right keywords. The best way
to do this is to hire the services of a reputable PPC marketing professional.
If this is too expensive then there are a number of online keyword research
tools that produce good results, though not as good as an experienced human
being can. Besides doing the research before starting the campaign, it is also
necessary to keep tracking the results of the campaign. Check the Quality Score
and cost per click of each keyword, and always stand ready to get rid of
keywords that aren’t working.
A
successful PPC campaign also depends on the selection of the right negative
keywords. Negative keywords are exclusion parameters. They will prevent your ad
from being shown on irrelevant pages. For instance, if your company sells
fishing products, you could easily find that your ads are wasted on results for
deep sea fishing trips. Using trip as a negative keyword will prevent this from
happening.
You
should also tweak your company’s website a little bit, if necessary. Your PPC
keywords should appear on your website. They should also be used in the ads
themselves, in the same ways in which they are used on your company’s web page.
In Conclusion
When
in doubt, hire a professional. Even if it is only for a short advisory session,
the expense is likely going to be worth it. A poorly conducted SEO or PPC
marketing campaign wastes time, money, or both.
